PACKAGE DESIGN
Big Belly's BBQ
FROM MENU REQUEST TO A FULL BRAND VISION
A home-based BBQ business known for weekend dinners and platters asked me to design a menu. I saw something bigger: friends and customers kept telling the owner he should open a restaurant, so instead of just designing a menu, I built the brand that restaurant could become — starting with the name itself.
JAVVY COFFEE - THE JAVVY JAR
THE PITCH I WASN'T ASKED TO MAKE
I applied for a Senior Designer role at Javvy. After the interview, instead of just waiting to hear back, I built something: a full packaging concept I hadn't been asked for, designed to show exactly what I'd bring to their brand if hired.
Scentsational Hair Perfume Mist collection
Developed a cohesive packaging system for Scentsational’s hair perfume mist line, introducing a refreshed, lifestyle-driven visual direction that enhances shelf presence, supports scent differentiation, and appeals to a younger, trend-forward audience.
HYDROQUENCH SYSTEMS
A DECADE OF GROWTH, ONE BRAND
I started by recreating a few product labels for a founder-led textured haircare line. Ten years later, I was directing the brand's full visual identity across 30+ SKUs, five product lines, packaging, ecommerce, retail displays, and ad campaigns — without that founder ever having to second-guess what shipped next.