PACKAGE DESIGN

Big Belly's BBQ
Big Belly’s BBQ began as a small home-based operation selling platters, initially requesting a simple menu design. As the client committed to scaling the business, the project evolved into the development of a complete brand identity system to support long-term growth, retail packaging, and mobile food service expansion.

Javvy Coffee - Concept Design
Developed a scalable packaging system extension for Javvy Coffee, introducing a structured jar and carton format that reinforces brand hierarchy, enhances retail and digital presence, and supports future product expansion.

Scentsational Hair Perfume Mist collection
Developed a cohesive packaging system for Scentsational’s hair perfume mist line, introducing a refreshed, lifestyle-driven visual direction that enhances shelf presence, supports scent differentiation, and appeals to a younger, trend-forward audience.

Hydroquench Systems - Banana Strawberry Collection
HydroQuench sought packaging for its Banana Strawberry line, including the Frizz Free Cleansing Conditioner and Whipped Holding Butter. The objective was to create a cohesive collection that felt vibrant and sensory-driven while maintaining a premium, retail-ready presence aligned with the brand’s natural haircare positioning.
