JAVVY COFFEE - THE JAVVY JAR
THE PITCH I WASN'T ASKED TO MAKE
I applied for a Senior Designer role at Javvy. After the interview, instead of just waiting to hear back, I built something: a full packaging concept I hadn't been asked for, designed to show exactly what I'd bring to their brand if hired.
Role:Â Self-Directed Concept (unsolicited, submitted as part of a job application)
Scope: Brand Concept • Structural Packaging • Label System • Retail & Digital Mockups
THE IDEA
Javvy's existing packaging worked fine as a shipping container. I saw a different opportunity: what if the package was something people actually wanted to keep on their counter? I designed "The Javvy Jar" — a reusable, refillable vessel built for daily visibility instead of one-time use, with packaging that reads more like a premium lifestyle product than a commodity coffee tub.
THE EXECUTION
I designed it as a full system, not a single render: a 360° wraparound label engineered for UV direct-to-glass printing, a structural outer carton with a custom-printed interior reveal, and supporting mockups showing how it could live on a retail shelf, an ecommerce site, and a real kitchen counter.
THE OUTCOME
This is what I send when I want someone to see exactly how I think — not just that I can design a label, but that I'll go looking for the bigger opportunity inside a brief nobody gave me.