BRANDING/IDENTITY

Transforming a Founder-Led Consulting Firm into a Scalable Brand Ecosystem

Developed a full brand identity system for FitJoy, a fitness lifestyle brand focused on energy, movement, and motivation.

The work established a cohesive visual language applied across print, digital, and merchandise, designed to scale across marketing and brand touchpoints.

Designed and developed a cohesive brand identity and marketing system for Leah Anderson Group, focused on elevating brand perception within a competitive real estate market.

The work spans print, digital, and environmental applications—creating a refined, consistent visual system across all client-facing touchpoints.

Repositioning a Legacy Media Brand for a New Editorial Era

Evolving Philadelphia Weekly’s visual identity to support its transformation into a culture and lifestyle-driven city magazine — while preserving the recognition and local credibility that made it iconic.