who am i
I AM YOUR
CREATIVE TEAM.
At least, that's what my career trained me to become.
I never set out to wear every hat. Each role simply asked me to solve the next creative problem, and over time those responsibilities grew into something much bigger.
For much of my career, I wasn't one piece of the creative department — I was the creative department. At MetroKids Magazine, I owned nearly every creative and production function behind three monthly regional publications and five annual special issues. At DHM Media Group and District Home Magazine, that expanded even further. As the sole creative employee, I developed brands, designed campaigns, produced publications, built websites, wrote and curated editorial content, created marketing materials, and translated client goals into creative solutions from concept through final production.
I didn't just execute what landed on my desk — I fixed how the desk worked. Government RFPs used to arrive at DHM pre-chopped: my boss would cut the document into pieces and hand me a section at a time. Eventually I asked her to just give me the whole thing. I learned to read the full requirements myself, and what had been fragmented, disconnected proposal pieces became one cohesive package. I've realized that's been the pattern throughout my career — if a process is fragmented, I organize it. If information is complicated, I make it clear. If a brand feels disconnected, I build the framework that brings every piece together.
I've never had a department to delegate to. Instead, I built the muscle of doing it all myself — which means I know exactly what to look for when I'm finally leading people who can take pieces off my plate. Being hands-on in every aspect also taught me what every role needs to thrive—and how a creative department works best as a whole.
I'm a multidisciplinary Brand & Creative Director with over 18 years of experience building brands, publications, campaigns, and creative systems that solve real business problems. I've never been able to choose a favorite discipline because I genuinely love how design changes across mediums. Branding excites me because it's how companies introduce themselves to the world.
Editorial feels like visual architecture — shaping hierarchy, pacing, and story into something cohesive and intuitive. Packaging, campaigns, environmental graphics, and marketing scratch the same itch: helping brands stand out, spark curiosity, and create moments people remember.
For me, great design has never been just about aesthetics. Beauty gets you noticed, but it means nothing if it doesn't work. My goal is always the same: create work that's both beautiful and effective — work that helps brands build recognition, shape perception, solve problems, and connect in meaningful ways. At the end of the day, I'm still a little obsessed with the idea that good design can make things better — even the small stuff.
I don't design for where a brand is today. I design for where it's going next. I have a habit of seeing the opportunity behind the ask — the campaign hiding inside a graphic, the brand system hiding inside a one-off project, or the next touchpoint nobody asked for yet. Whether I'm developing a brand from the ground up, directing an integrated campaign, creating a publication, or building the systems that hold it all together, I'm always thinking beyond the immediate deliverable to what it could become.
If you're looking for someone who can think strategically, provide creative direction, and execute thoughtfully across every touchpoint — this is what I do. I'm available for remote full-time, contract, and freelance roles.
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