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my work

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BRAND ECOSYSTEMS

Transforming a founder-led consulting firm into a scalable brand ecosystem—and building a second brand partnership through FitJoy, a women’s wellness venture.

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LEGACY BRAND EVOLUTION

Modernizing a legacy media brand through scalable identity systems spanning editorial, environmental, transit, and digital touchpoints.

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PACKAGING SYSTEMS

Hydroquench Systems -
Banana Strawberry Collection

Multi-SKU packaging system designed for retail clarity, regulatory structure, and cohesive brand presentation.

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CAMPAIGN SYSTEMS

DPR - Rec For All

Integrated campaign system spanning transit, digital, environmental, and motion touchpoints.

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BRAND EXPERIENCE

Big Belly's BBQ

Comprehensive brand identity system spanning logo, packaging, environmental graphics, and digital applications for a growing food brand.

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PACKAGING SYSTEMS

Hydroquench Systems -
Banana Strawberry Collection

Multi-SKU packaging system designed for retail clarity, regulatory structure, and cohesive brand presentation.

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EDITORIAL DESIGN

Luxury Home Editorial Direction

Creating elevated visual narratives that transform furniture, interiors, and home products into immersive lifestyle experiences rooted in craftsmanship, warmth, ritual, and modern living.

HQ Banana Strawberry.jpg

PACKAGING SYSTEMS

Hydroquench Systems -
Banana Strawberry Collection

Multi-SKU packaging system designed for retail clarity, regulatory structure, and cohesive brand presentation.

BB Main.png

BRAND EXPERIENCE

Big Belly's BBQ

Comprehensive brand identity system spanning logo, packaging, environmental graphics, and digital applications for a growing food brand.

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