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my work

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CAMPAIGN ECOSYSTEMS

Dunkin' x Smucker's

A self-initiated campaign platform spanning strategy, identity, packaging, retail, digital, and motion — built solo, with no client brief.

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EDITORIAL DESIGN

Luxury Home Editorial Direction

Creating elevated visual narratives that transform furniture, interiors, and home products into immersive lifestyle experiences rooted in craftsmanship, warmth, ritual, and modern living.

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PACKAGING SYSTEMS

Hydroquench Systems

Multi-SKU packaging system designed for retail clarity, regulatory structure, and cohesive brand presentation.

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EDITORIAL SYSTEMS

MetroKids Magazine

Solo art director and production lead for 36 issues a year across a regional parenting magazine — guides, directories, and event marketing included.

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BRAND ECOSYSTEMS

Transforming a founder-led consulting firm into a scalable brand ecosystem—and building a second brand partnership through FitJoy, a women’s wellness venture.

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LEGACY BRAND EVOLUTION

Modernizing a legacy media brand through scalable identity systems spanning editorial, environmental, transit, and digital touchpoints.

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PACKAGING SYSTEMS

Reusable, refillable coffee packaging designed for daily countertop visibility — built to feel like a lifestyle product, not a commodity tub.

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CAMPAIGN SYSTEMS

DPR - Rec For All

Integrated campaign system spanning transit, digital, environmental, and motion touchpoints.

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BRAND EXPERIENCE

Big Belly's BBQ

Asked for a menu. I built a name, a mascot, and a full brand system — from packaging to a side-of-building billboard.

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EDITORIAL SYSTEMS

ICAN Annual Report 2022

Designed and produced a 72-page global annual report for a women's rights and peace nonprofit — navigating 100+ rounds of stakeholder revisions to deliver on deadline.

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