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my work

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CAMPAIGN SYSTEMS

DPR - Rec For All

A citywide DC government campaign that advertised people, not programs — 4 bus wraps, 16 buses, and a TV spot, all from one idea: "Rec for All."

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LEGACY BRAND EVOLUTION

Repositioning a legacy publication for a new editorial era — 27 issues, 500K+ readers, and a regional press award.

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PACKAGING SYSTEMS

Reusable, refillable coffee packaging designed for daily countertop visibility — built to feel like a lifestyle product, not a commodity tub.

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