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my work

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BRAND ECOSYSTEMS

From a 20-year-old firm's first real visual identity to a brand-new venture built from scratch — two complete brand systems, one client relationship.

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LEGACY BRAND EVOLUTION

Repositioning a legacy publication for a new editorial era — 27 issues, 500K+ readers, and a regional press award.

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PACKAGING SYSTEMS

Reusable, refillable coffee packaging designed for daily countertop visibility — built to feel like a lifestyle product, not a commodity tub.

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CAMPAIGN SYSTEMS

DPR - Rec For All

A citywide DC government campaign that advertised people, not programs — 4 bus wraps, 16 buses, and a TV spot, all from one idea: "Rec for All."

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PACKAGING SYSTEMS

Hydroquench Systems

A decade-long packaging partnership — 30+ SKUs evolved from a founder's first labels into a brand that holds its own next to competitors.

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EDITORIAL SYSTEMS

ICAN Annual Report 2022

Designed and produced a 72-page global annual report for a women's rights and peace nonprofit — navigating 100+ rounds of stakeholder revisions to deliver on deadline.

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