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in the spotlight

SPECULATIVE • INTEGRATED CAMPAIGN ECOSYSTEMS

Dunkin' x Smucker's

The Good Stuff Is Inside™

A self-initiated speculative campaign spanning strategy, identity, packaging, retail, digital, OOH and motion.

featured work

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BRAND ECOSYSTEMS

From a 20-year-old firm's first real visual identity to a brand-new venture built from scratch — two complete brand systems, one client relationship.

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LEGACY BRAND EVOLUTION

Repositioning a legacy publication for a new editorial era — 27 issues, 500K+ readers, and a regional press award.

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CAMPAIGN SYSTEMS

DPR - Rec For All

A citywide DC government campaign that advertised people, not programs — 4 bus wraps, 16 buses, and a TV spot, all from one idea: "Rec for All."

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PACKAGING SYSTEMS

Hydroquench Systems

A decade-long packaging partnership — 30+ SKUs evolved from a founder's first labels into a brand that holds its own next to competitors.

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EDITORIAL SYSTEMS

DISTRICT HOME MAGAZINE

Ran District Home Magazine's entire creative function — leading editorial design, advertising, brand marketing and production across every issue.

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Big Belly's BBQ

Asked for a menu. I built a name, a mascot, and a full brand system — from packaging to a side-of-building billboard.

selected clients

Baysal

who am i

who is veronica hanna?

Meet the creative director behind the portfolio.

why agency life?

Why I'm ready to bring everything I've learned doing it all into a creative team.

my thoughts

Two women react as a Smucker's raspberry preserves jar, jelly, donuts and Dunkin' packaging fly through the air on a city sidewalk.

Two women react as a Smucker's raspberry preserves jar, jelly, donuts and Dunkin' packaging fly through the air on a city sidewalk.

I Directed a Donut Commercial With AI. Then Physics Got Involved.

Creative Process

Bold black and yellow typographic graphic reading “That’s the Fucking Point” with the subtitle “On creative leadership.”

Bold black and yellow typographic graphic reading “That’s the Fucking Point” with the subtitle “On creative leadership.”

That’s the Fucking Point.

Black woman with purple hair shown multiple times throughout a busy creative studio, working across strategy, design, editorial, photography, video, and production while one version stands at the center.

Black woman with purple hair shown multiple times throughout a busy creative studio, working across strategy, design, editorial, photography, video, and production while one version stands at the center.

1 Person, 2 Companies: What "Creative Director" Actually Meant

keep tabs

New work, new thoughts, and whatever else I'm up to.

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