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featured work

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CAMPAIGN ECOSYSTEM

Dunkin' x Smucker's

A self-initiated campaign platform spanning strategy, identity, packaging, retail, digital, and motion — built solo, with no client brief.

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EDITORIAL SYSTEMS

DISTRICT HOME MAGAZINE

Developed District Home Magazine's lifestyle editorial — turning vendor imagery and product assets into cohesive, aspirational stories across interiors, design, and culture.

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BRAND ECOSYSTEMS

From a 20-year-old firm's first real visual identity to a brand-new venture built from scratch — two complete brand systems, one client relationship.

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LEGACY BRAND EVOLUTION

Repositioning a legacy publication for a new editorial era — 27 issues, 500K+ readers, and a regional press award.

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CAMPAIGN SYSTEMS

DPR - Rec For All

A citywide DC government campaign that advertised people, not programs — 4 bus wraps, 16 buses, and a TV spot, all from one idea: "Rec for All."

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PACKAGING SYSTEMS

Hydroquench Systems

A decade-long packaging partnership — 30+ SKUs evolved from a founder's first labels into a brand that holds its own next to competitors.

selected clients

Baysal

design insights

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

A Step-by-Step Guide to Creating Print-Ready InDesign Files

A Step-by-Step Guide to Creating Print-Ready InDesign Files

A Step-by-Step Guide to Creating Print-Ready InDesign Files

Unleashing the Power of Creative Advertising:

Unleashing the Power of Creative Advertising:

Unleashing the Power of Creative Advertising:

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