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in the spotlight

INTEGRATED CAMPAIGN ECOSYSTEM

Dunkin' x Smucker's

The Good Stuff Is Inside™

No client. No brief. No budget. A complete Dunkin' x Smucker's campaign. Strategy, identity, packaging, retail, digital, motion - built entirely solo.

featured work

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BRAND ECOSYSTEMS

From a 20-year-old firm's first real visual identity to a brand-new venture built from scratch — two complete brand systems, one client relationship.

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LEGACY BRAND EVOLUTION

Repositioning a legacy publication for a new editorial era — 27 issues, 500K+ readers, and a regional press award.

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CAMPAIGN SYSTEMS

DPR - Rec For All

A citywide DC government campaign that advertised people, not programs — 4 bus wraps, 16 buses, and a TV spot, all from one idea: "Rec for All."

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PACKAGING SYSTEMS

Hydroquench Systems

A decade-long packaging partnership — 30+ SKUs evolved from a founder's first labels into a brand that holds its own next to competitors.

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EDITORIAL SYSTEMS

DISTRICT HOME MAGAZINE

Developed District Home Magazine's lifestyle editorial — turning vendor imagery and product assets into cohesive, aspirational stories across interiors, design, and culture.

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BRAND EXPERIENCE

Big Belly's BBQ

Asked for a menu. I built a name, a mascot, and a full brand system — from packaging to a side-of-building billboard.

selected clients

Baysal

design insights

My First Environmental Design Project Was Paid in Groceries

My First Environmental Design Project Was Paid in Groceries

My First Environmental Design Project Was Paid in Groceries

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

A Step-by-Step Guide to Creating Print-Ready InDesign Files

A Step-by-Step Guide to Creating Print-Ready InDesign Files

A Step-by-Step Guide to Creating Print-Ready InDesign Files

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