Scentsational Hair Perfume Mist collection

PROJECT OVERVIEW:

Scentsational is an established fragrance brand expanding into a new category with a hair perfume mist collection. This project focused on designing a product line that maintains alignment with the brand’s existing identity while introducing a more modern, youthful, and visually engaging direction.

The design approach emphasizes both retail and digital impact, ensuring the product stands out on shelf while translating seamlessly across e-commerce and marketing environments.

OBJECTIVE:

Develop a scalable packaging system that evolves the brand’s visual presence while maintaining consistency with existing identity elements.

Develop a packaging system that:

• Strengthens brand hierarchy

• Enhances visual impact and shelf presence

• Maintains consistency with core brand elements

• Supports clear scent differentiation across variants

• Translates effectively across retail and digital platforms

DESIGN PROCESS:

Following a review of Scentsational’s existing product offerings and visual language, an opportunity was identified to elevate the brand through a more expressive and lifestyle-oriented design approach.

The design maintains core brand elements—including typography, color palette, and messaging—while introducing bolder visual cues and modernized composition to better connect with a younger audience.

Each scent was developed as part of a unified system, with distinct visual elements used to differentiate variants:

• Juicy — vibrant pink liquid splash for energy and playfulness

• Iced Vanilla — soft whipped texture for a creamy, indulgent feel

• Cinnamon — warm, natural elements with reflective distortion for depth

• Bossy — diamond accents reinforcing a luxe, confident tone

The vertical typography and structured layout establish a strong visual hierarchy, while the handwritten script elements add personality and contrast.

PRODUCTION & EXECUTION

The packaging system was developed with production and scalability in mind, including structured label layouts, print-safe margins, and alignment with standard cylindrical bottle dielines.

Front and back label systems were designed for clarity, readability, and compliance, incorporating ingredient listings, usage instructions, and barcode placement within a clean, organized layout.

High-fidelity mockups were created to evaluate real-world application, including:

• Product-in-hand scenarios

• Retail lineup presentation

• E-commerce-ready product imagery

• Campaign-level lifestyle visuals

These mockups ensured the design translated effectively across both physical and digital environments.

CHALLENGES & SOLUTIONS:

A key challenge was introducing a more youthful and expressive visual direction without compromising the brand’s established identity.

This was addressed by maintaining recognizable brand elements while enhancing contrast, hierarchy, and visual storytelling through scent-specific graphics.

Another challenge was balancing individuality across scents while preserving a cohesive system. This was solved by standardizing layout structure and typography while allowing flexibility within the visual elements representing each fragrance.

RESULTS:

The final packaging system delivers a cohesive product line that strengthens brand presence while introducing a more modern, lifestyle-driven appeal.

The design enhances shelf visibility, improves scent differentiation, and positions the product to compete within the premium beauty and fragrance market.

By combining structured hierarchy with expressive visual elements, the system supports both immediate product recognition and long-term scalability across future scent extensions.

View full packaging system, production-ready label layouts, and campaign mockups below.