in motion

Hi, I’m Veronica Hanna. Brand and Creative Director — and for a lot of my career, the entire creative team. I never set out to wear every hat. Each job just asked me to solve the next problem, so I learned every part because I had to. Then I started loving that I could. Strategy. Identity. Packaging. Publications. Campaigns. Production. Launch. If a process was fragmented, I organized it. If a brand felt disconnected, I built the system that made it one thing. And I have a habit of turning “we just need a graphic” into “okay, but what if this became a campaign?” That looks like four years as the sole creative behind MetroKids — three markets, a hundred thousand families a month. It looks like DHM Media Group, where I was the only creative across a full-service agency and District Home Magazine: forty-four pages, eight issues a year. It looks like Philly Weekly’s rebrand — twenty-seven issues, half a million readers, a Keystone Press Award. And a decade with HydroQuench, growing a founder’s first labels into thirty-plus SKUs that could sit next to anyone on the shelf. When I needed to show what “Creative Director” actually means — what I could do with no client, no brief, no budget — I built a Dunkin’ x Smucker’s campaign. The idea was simple: the good stuff is inside. Dunkin’s donuts. Smucker’s jelly. One seasonal platform that could run a year, not a launch. Strategy, identity, packaging, retail, digital, motion. One point of view from a cup sleeve to a billboard. That’s the work I want to keep doing. I’ve spent the last stretch rebuilding my whole professional presentation and running a consumer brand end to end, which taught me what creative decisions actually cost and convert. Now I’m looking for the next place to put that to work — remote full-time, contract, or a team that needs someone who can direct and still make the thing. I’m at my best when the big idea and the smallest detail finally agree. When a brand stops looking assembled and starts looking like itself.