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Two women react as a Smucker's raspberry preserves jar, jelly, donuts and Dunkin' packaging fly through the air on a city sidewalk.

Two women react as a Smucker's raspberry preserves jar, jelly, donuts and Dunkin' packaging fly through the air on a city sidewalk.

I Directed a Donut Commercial With AI. Then Physics Got Involved.

I wanted two women to collide, a jelly jar to fly through the air and a donut to behave like a donut. AI had other plans. Here's what directing the finished :30 actually took.

12 hours ago3 min read

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